Anyone who knows me, knows how much I absolutely love- ADORE even- a good bargain. And what better time for bargains than the SUMMER SALES!
Every bargain hunters delight, you can often cop some real steals in summer, and you may start to see red; red discount signs that is, everywhere. The downside to this plethora of fantastic deals? It's incredibly easy to get carried away, and whilst nearly everyone loves a good bit of retail therapy, it's important to remember that a student loan only gets you so far.
So what's the best way to deal with FOMO during sales times? There's no secret recipe, but I'll list out a few things that I'll be keeping in mind whilst scouring this years summer sales:
TIP ONE: IS IT REALLY WORTH IT?
Sure, everything in the sale is discounted, but it's always important to look at by how much. If it's only by 20-30%, ask yourself whether you would've brought the item at it's original price, and whether the discount is really THAT significant. Asking yourself whether you would have still brought the item at full price makes you question how much you really like it, and how willing you are to part from your hard earned money (or slowly depleting student loan) in exchange for the piece.
TIP TWO: IS IT AN INVESTMENT?
Is the item what would be called an investment piece? This means anything which is a basic piece of clothing that can be used in many different ways, and often serves as the foundation of a wardrobe. For example, plain jeans, a white t-shirt and a leather jacket or a trench coat are all examples of items which you could use along with more 'on trend' pieces, season after season. Thus, if you know you're lacking one of the 'basics', it may be worth looking for a high quality one in the sales which you know will last. This may mean spending a bit more, however usually you can find good discounts on basic pieces in sales, and you're pretty much guaranteed to get good wear out of them!
I've linked a few examples below:
THE WHITE T-SHIRT
Mango typography white t-shirt
Miss Selfridge white tunic t-shirt
JW Anderson canvas trimmed t-shirt
THE BASIC JEAN
And Other Stories patch jeans
Pull and Bear mom jeans
Pull and Bear straight leg jeans
Levi straight leg jeans
THE LEATHER JACKET
Pull and Bear real leather jacket
Pull and Bear faux leather jacket
All Saints leather jacket
THE TRENCH COAT
River Island classic trench coat
Preen khaki trench coat
Karl Lagerfeld convertible trench coat
Acne black longline trench coat
The other kind of investment piece, is something that you think may go up in value over time; think vintage like items or really expensive handbags. This however, is something into which extensive research should be done, as it's very hard to say what would gain or lose value straight away, and often items will only gain value after many, many years.
TIP THREE: WILL IT WORK FOR NEXT SEASON?
If you're someone who likes to stay on top of trends, it's worth thinking ahead. Although the items going on sale will be usually quite trend specific to SS17 trends, sometimes you can find things which will work for AW17 too. A couple of things I would predict to become trends in AW17 would be anything that cornflower blues, masculine style checked suits and following in line with AW16, anything silver and sic-fi-esque. Keep an eye out for anything that has these tones or styles. Some of this seasons trends will be adapted slightly, but essentially carry on, which means some of the sale pieces from think season could very well be on trend next season too! This includes statement earrings, typography and slogan print sweatshirts, colourblocking in red and dark grungy and baroque florals.
TIP FOUR: FURTHER DISCOUNTS PLEASE?
A true bargain hunter could never just be satisfied with just one discount! Always check whether there are any codes which could allow you to get further reductions on pieces. If you're a student, you'll be able to get an extra 10% on top of the sale price in shops like Topshop, Urban Outfitters and Pull and Bear, so it's worth checking out whether the shop you're at does the same- there's no harm in asking after all!